Job Ref.: 40788BR
Job Location: Kampala, Uganda
Employer: Diageo
Reports to: Commercial Excellence Manager
About Us:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Job Overview:
The Promotions Manager will steer the development of the national promotions strategy for the business and guide its implementation to maximise sales and achievement the business numbers. He/she will also co-ordinate the creation, targeting, implementation and evaluation of the UBL national promotion programme while analysing competitor activity strengths and weaknesses and propose corrective action.
Job Requirements:
- Atleast 5 years’ experience in brand management, trade marketing and marketing support.
- Prior experience implementing revenue marketing strategies and programs
- Experience developing strategic and business case documents
- Experience in Monitoring and evaluation
- Good problem analysis and decision making skills
- Excellent organizational and project management skills
- Excellent Interpersonal effectiveness and teamwork
- Good Creativity and innovation skills
- Excellent communication skills
Job Duties:
- Oversee, lead the development and implement sales promotion policies, programs and initiatives to maximise the profit of organizational sales
- Research, evaluate, recommend and implement initiatives to enhance the market positioning of the entire UBL product portfolio
- Design and develop the annual and quarterly promotions calendar for the business
- Develop and monitor budgets for the promotional campaigns to ensure utilization is as planned and ROI is maximised.
- Identify and build strategic networks and alliances to support UBL promotional campaigns
- Carry out reviews with the sales and marketing teams and manage the evaluation of promotions to identify issues, assess effectiveness and exploit future improvement opportunities
- Generate new innovative promotion mechanics to reach targeted consumer segments
- Coordinate the ordering, delivery and distribution of promotion support materials, sales
- Ensure compliance and adherence with safety requirements at the work environment.
Deadline Date: 07/05/2014
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